The world of analytics has changed, now top organisations can harness the power of multiple views and opinions from within. Analytics has traditionally been more one to one relationships. Someone requests a piece of analytics and an analyst creates and prepares the work. This is then presented back for consideration and action. Now with the [...]
Archive for the ‘CRM’ Category
Collaborative Analytics – the new analytic solution
Posted: January 3, 2011 in Analytics, Business Intelligence, CRM, Data Warehouse, Knowledge ManagementTags: Business Intelligence, collaborative analytics
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Gartner Outlines 3 Steps to a Successful CRM Strategy
Posted: December 31, 2010 in CRM, Data WarehouseTags: Business Intelligence, CRM
The economic upswing spawns a return of the $100 million CRM project, according to a Gartner analyst. Gartner’s recent report, “Three Steps to Create a CRM Strategy,” aims to help CRM project managers, executive sponsors, and operations executives create an effective CRM strategy. The report is an assemblage of findings collected since 2002 by Gartner’s [...]
IBM purchasing Unica
Posted: August 24, 2010 in CRM, UncategorizedTags: BI, BI consolidation, CRM, IBM, market madness, Unica
IBM announced Friday a definitive agreement to buy Unica Corporation, a Waltham, Mass.-based provider of software and on-demand services for analyzing and delivering targeted marketing campaigns. This will fill a gap in the IBM portfolio and place them in a better position to offer integrated customer experience enhancement tools. Unica is a competent software package [...]
