Why Marketing and IT Don’t Get Along

Posted: March 9, 2011 in Uncategorized

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The entire article may be viewed at http://www.information-management.com/issues/21_1/why-marketing-and-it-dont-get-along-10019516-1.html

Why Marketing and IT Don’t Get Along

January 18, 2011

By David M. Raab

The CMO Council researched the misalignment, and found isolation and mutual distrust in both camps

The CMO Council researched the misalignment, and found isolation and mutual distrust in both camps

(c) Copyright 2011 Information Management. All rights Reserved.

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